Wednesday, July 31, 2013

How Transitioning Military Can Maximize Their LinkedIn Profiles

by Susan P. Joyce

1. Determine the job(s) you want in the civilian job market.

If you don’t already know, start figuring out what you want to do and where you want to do it.

Focus on 2 or 3 job titles.

DO NOT KEEP YOUR "OPTIONS OPEN." Just like in combat or any other project you undertake, you must have a specific mission or target that you are aiming for, or you’ll end up with nothing. Keeping your options open is a recipe for a long job search with time wasted going off into unproductive dead ends.

2. Leverage your LinkedIn "Professional Headline."

Your LinkedIn "Professional Headline" is the one-sentence description of you that appears below your name on your Profile.
Your Professional Headline appears with your name and photo in everything you do in LinkedIn (make a comment, start a discussion, send an invitation to connect, etc.).
LinkedIn named it your "Professional Headline" – not your job title and not your current status (particularly if your current status is "unemployed")! So, think "HEADLINE!"

Yes, you may currently be "Platoon Sergeant at US Army" or "Junior Officer at US Navy" right now. But, while accurate, those are pretty useless Professional Headlines. No civilian will be able to translate those phrases into what job you might want, even a civilian who is a veteran.

So, make it very clear to them, like this, for example -
Old: Platoon Sergeant at US Army
New: Army Sergeant, operational manager of 40, seeking a position as facilities supervisor for a large healthcare complex.
Old: Junior Officer at US Navy
New: Navy Lieutenant, manager of 40 logistics workers, seeking a position as supply chain management consultant.
Or, [military title], seeking a position as [whatever you want to do next].

LinkedIn gives you 120 characters, spaces, and punctuation. Use as many of them as possible. Don't be modest, and don't expect civilians to understand the difference between a platoon and a battalion or a squad and a squadron.

3. Focus your Profile on your future, not your past!

Job-Hunt’s Resume Expert Susan Ireland tells job seekers that their resumes are about their future, not their past, and she recommends that you take the same approach with your LinkedIn Profile. Focus on what you want to do next!
You don’t need to describe everything you did in the service. Your LinkedIn Profile is not a catalog of your work history. It’s a marketing flyer for your job search!

If you’re like that Army sergeant who wants to be a facilities supervisor at a large health care facility, go through your resume and pick out every facilities-management-related responsibility, experience, skill, accomplishment, task, and training class completed successfully. Then, put as many of those in your LinkedIn Profile as you can fit.
The Navy lieutenant would look at his or her background and pick out the things (responsibility, experience, skill, etc. as with the sergeant) that would show the potential target employers that the lieutenant has the experience and skills (etc.) needed by a supply chain consultant. Then, that relevant information would be included in the lieutenant’s LinkedIn Profile.

4. Don’t worry a lot about your rank, unless you’ve achieved a very high rank or achieved high rank at a very young age.

In general (pun intended), most civilians don’t understand military rank structures. "Generals" and admirals" are recognizable as very senior, but everyone else is just kind of a fog (have you noticed that the media thinks everyone who carries a rifle is a "soldier"?).

I’ve recently seen recommendations to leave your rank completely off your resume and, I assume, your LinkedIn Profile as well. Given the lack of understanding it may not be a bad idea, but I don’t recommend completely eliminating your rank from either your LinkedIn Profile or your resume.

Because your resume may be viewed by a veteran or someone who does understand military ranks, people who understand the rank structure will wonder why it is missing. They may wonder what you are hiding by not including any reference.
So, do a brief reference, e.g. "Honorable Discharge as an E-5" (or whatever you were). Be sure to include the Honorable Discharge, assuming that’s what you received. If you did not receive an Honorable Discharge, I would just say – "Rank at discharge: E-5" (or whatever) or "Rank at separation: E-5" (as appropriate).

Stick with your classification code as E-# or O-# (for the people who know/care) without the official title or classification. Since about 90% of the civilian world doesn’t know a corporal from a colonel, describing yourself as a "staff sergeant," "first class petty officer," or even a generic term like "junior officer" will make no sense to them. And that confusion may hurt your job search - the titles "junior officer" and "petty officer" sound like very light-weight jobs to civilians. Don’t take the risk of being underestimated.

Bottom Line

LinkedIn is where you need to be for your civilian job search, and I’m very happy to see more and more transitioning military members appearing in my LinkedIn Job-Hunt Help Group. Just remember to (1.) focus on your future and (2.) highlight your military experience as it relates to your target civilian job in language that civilians can grasp.

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